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Promotional messages increase appeal to smartphone owners
Promotional Messaging can be described as a marketing strategy developed by a business in order to promote a service or product. A promotional message can be brought to the public in different forms, such as on product packaging, in a television commercial, in a magazine or newspaper advertisement. But here we are concerned with a specific use of promotional messages…
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Read this before you forget!
Everybody has had a bad experience from forgetfulness! While on the way home, you suddenly remember you should have sent a report to your manager 2 hours before. Or while you were driving to work, you can’t remember whether you switched an important appliance off or not. You turn back to home to check it…
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Smartphones with flexible screens by the end of 2013? First shots in the electronics war.
A new kind of device Samsung and LG Electronics have been teasing the market for several years about flexible displays but for the moment nothing has yet been commercialized. Things may be about to change with the introduction of the first smartphone with a flexible OLED screen in the fourth quarter of this year. OLED…
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Photography is dead, long live mopho!
Ten years ago Evan Nisselson wrote a short illustrated article on his blog entitled, ‘Why will wireless camera phones revolutionize the photography industry?’[1] In the article he says that mobile phone photography offers a totally different mindset, with an inbuilt communicative function of immediate sharing. It reduces the amount of equipment you need to carry…
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Apple to no longer use Google Maps.
On June 11 during the World-wide Developers Conference 2012 Apple introduced Apple Maps, the new platform of location system. Why has Apple stopped using Google Maps? It is really simple, because of the costs. With the increase in the cost of using Google Maps API, for Apple having their own platform will increase profitability, save…
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Incremental evolutions
Since the first iPhone there has not been a revolution, every successive product proposes only an incremental change and not only in Apple smartphones. The iPhone story When we look at the evolution from the first iPhone to the iPhone 4S we really become aware that Apple produces nothing else than dreams. The second iPhone, which…
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Batteries Endangered
Could batteries be threatened by new forms of energy? It is remarkably impressive how nowadays cell phone batteries have great power over us. How many times have we done inexplicable things just to find a plug or a charger because the battery died at precisely the wrong moment, in the middle of an important conversation…
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The cell phone’s paradoxical effects on social relationships
Researcher Rich Ling says in his book New Tech, New Ties “Mobile communication is being used in the pursuit of romance, in the coordination of families, in the exchanging of humor and gossip, and in many other daily situations. In each case, there are ritual forms, there is reliance on co-present understandings, and there is development—and…