Catégorie : Médias

  • What you should know about Microsoft’s takeover of Nokia

    What you should know about Microsoft’s takeover of Nokia

    According to MITs technologyreview.com, Microsoft’s acquisition of Nokia seems to be a good deal for the American giant, boosting its position in mobile phones market and getting hold of some very useful patents. However, this operation might have some unexpected effects. After the departure of Steve Ballmer, the former CEO of Microsoft, the American firm decided…

  • Is the luxury market becoming more accessible through mobile phones?

    Is the luxury market becoming more accessible through mobile phones?

    We have all imagined what our life would be like if we were rich. We would probably own high quality goods, a magnificent house, a beautiful car and wear expensive clothes. The problem is that luxury brands are usually available to a restricted market that only contains the wealthiest people.  Whereas the rich have no…

  • Love on the net and on the phone – is it serious?

    Love on the net and on the phone – is it serious?

    The Internet and increasingly, the mobile internet, plays an important part in our social lives. Anytime, anywhere, mobile Internet users deal all sorts of things. Naturally enough a  smartphone will  allow you to talk with friends but you can also shop, window shop, send flowers, pay bills, book tickets as well as work and study. As…

  • Your phone’s nose knows (or will do soon) !

    Your phone’s nose knows (or will do soon) !

    Many  web-addicts fell for Google’s recent April Fool  the “Google Nose”, an application which would employ ‘photo-audio-olfactory sensory convergence‘ to search for smells! But while the idea caused a lot of amusement, it is not such a far-fetched concept as it once was and some serious studies are being undertaken all over the world to augment…

  • Photography is dead, long live mopho!

    Photography is dead, long live mopho!

    Ten years ago Evan Nisselson wrote a short illustrated article on his blog entitled, ‘Why will wireless camera phones revolutionize the photography industry?’[1] In the article he says that mobile phone photography offers a totally different mindset, with an inbuilt communicative function of immediate sharing. It reduces the amount of equipment you need to carry…

  • The cell phone’s paradoxical effects on social relationships

    The cell phone’s paradoxical effects on social relationships

    Researcher Rich Ling says in his book New Tech, New Ties “Mobile communication is being used in the pursuit of romance, in the coordination of families, in the exchanging of humor and gossip, and in many other daily situations. In each case, there are ritual forms, there is reliance on co-present understandings, and there is development—and…

  • Why are we spending more time on social networks with our smartphones than on our computers?

    Why are we spending more time on social networks with our smartphones than on our computers?

    If you are a Facebook user and have a smartphone (Blackberry, Android or iPhone) it’s likely that you have forgotten that you also have a PC in your home or office. The reason is that most Facebook  users spend more time connected with their cell phone than on their personal computers according to a study…

  • Spotted, You’re on Highlight!

    Spotted, You’re on Highlight!

      A lot of people are worried about how Smartphones are now being used. Their worries come  especially from localization and personal data saved on the Internet. In fact, one cannot be sure of what the internet has saved about a user, and what data can be used by who. Take Highlight, for example. It…

  • Recharge your mobile via a photovoltaic film on the screen

    A French start-up won first prize in mobile innovation at the  CTIA Wireless conference which took place in the end of March in Orlando Florida, for the invention of a  photovoltaic film for mobile phones, ( although the technique can also be applied to LCD screens, digital tablets, technical textiles and outdoor displays). Rewarded in…

  • Tags and QR codes, the new trend in mobile marketing

    One of the newest marketing tools becoming highly popular in several sectors is the use of 2D bar codes. They are like bar codes but are presented in a different format (square pixels or clusters of colored triangles), they can be read by smart phones and they represent the link to a world of possibilities.…