Iphone is getting popular all over the world, but the entire world except Russia, has the Apple store and acceptable prices . The country where Apple has just decided to open the official store has one of the highest indexes of mobile penetration and already falls in love with Iphone, but why? What makes people to desire Apple phone so much neglecting price?

In the first look the price seems not so important, everybody can buy mobile with contract, but in Russia it’s not possible. Only free SIM card and full price.

So why do Russians chose Iphone?

Firstly mobile segmentation is not so strong and one of the major ads that it fits for everyone business man, students or even grandparents, like no matter who you are – you will like IT. And Iphone managed with it having all necessary tools for so big country.

But what especially touches the Russian heart in Iphone?

1) 3G Internet in Russia

2).Using in Metro or public transport

3).Apps for everyone

4).Cool accessories

 

3G Internet in Russia

Only almost 1 year ago in Russia in regions like Ural we received cheep and fast 3G internet for mobile phones, before it was slower and extremely expensive from operators. Now it’s getting cheaper and faster, more Wi-Fi hot spots everywhere and customers need a tool for going to the internet fast and easy. Iphone is one of the best because of its screen and high level of usability.

Using in public transport.

Most of Russians using public transport and Iphone is very useful even here, people download different apps for metro maps and can see when and what transport will come and the can manage there time and see where traffic jams are.  Moreover when you are going in metro or bus you can read your e-mails and read a book on your Iphone, and it saves a lot of time, and sometimes when you have to spent about 30 minutes in a bus, its nice to play in Angry Birds  or to read a new novel in iBooks.

Apps for everyone.

There thousands off Apps for everyone. There are a lot of nice games and programmes for studying and business. Everyone can find an app for his needs.

Cool accessorise.

For Russian customer its also nice accessorise and it shows that you are in a trend and a lot of people will say for the owner of Iphone – Wow, you have Iphone. Cool.

 

In the end Russian market of mobile phones is not so developed like in Europe or USA, but customers’ needs are higher than in other countries. People what to have nice gadget for their money and Iphone plays an important part in Russian market of mobile phones and finally its so nice to have everything like music, games and books in the same gadget.