Tell me what you use and I will tell you who you want to be ? Of course…

What is interesting about cell phone use is not the technological achievement but what we can learn about people in terms of social behavior.

Following the example of social games like Farmville, edited by Zynga, where people are looking for a way to show their virtual success rather than play an on-line game, we may consider that people who buys some applications want something more than the application itself. To illustrate this idea, we could speak about geo-location ! What is the interest of geo-location ? The main use is not to know where you are or even  to find someone else, no the main use is to show on social-networks where you are and what you do ! Is it a way to ‘mediation’ one’s life, to find a public, a stand ! To show off to society ? I don’t think so but it is interesting to notice that applications play an increasing part in our lives when the smart phone ownership is growing. Mechanical ? Not necessarily because its development is more than proportional to the smart phone development, that is showing that thanks to this development people need other ways to personalize their customer experience,  buying applications is one example. In a way we could compare this situation to a perpetual Higher bid !

But this argument is not enough to understand why people needs apps ! The word “mediation” is very important because he has two meanings regarding its Latin origin (mediation vs immediate).  The first meaning was to show who you are, but the second is most about our society.  Why do you play Angry Birds ? Because you have nothing to do or classes are boring ? Yes maybe, but first of all  it is illustrating a change in the human perception of life, technology transports us from meditation towards the immediate, from reflection to reaction ! Our time conception is impacted by the power technology offers us, each minute must be busy !

Our society is in perpetual flight forward, without knowing why ! The “apps-development, or apps-war, between companies and informatics developers  has to remind us that we necessarily have to give meaning to the progress.